Affiliate Email Marketing: CAN-SPAM Compliance, Unsubscribe Headers & List Deliverability
By Performance Marketing & Affiliate Infrastructure Review Board
Legal requirements for affiliate email campaigns: valid physical street addresses, one-click List-Unsubscribe headers, suppression list management, and inbox deliverability.
Email marketing delivers exceptional performance ROI but requires strict adherence to international anti-spam legislation including the US CAN-SPAM Act and Canada's CASL.
1. Mandatory Email Compliance Checklist
Clear Sender Identity: The 'From' and 'Reply-To' header fields must accurately identify the publisher or business originating the message.
Valid Physical Postal Address: Every marketing email must include the publisher's valid physical street address or registered postal box.
One-Click RFC 8058 Unsubscribe: Implementing automated one-click unsubscribe headers to comply with modern Gmail and Yahoo Mail delivery standards.
Suppression List Synchronization: Scrubbing broadcast lists against merchant unsubscribe suppression files within 10 business days.
Our research panel evaluates server-to-server (S2S) postback reliability, browser privacy restrictions (ITP/ETP), attribution accuracy, and FTC disclosure compliance across top affiliate software and networks.
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