By Performance Marketing & Affiliate Infrastructure Review Board
Maximizing EPC (Earnings Per Click) through intelligent traffic distribution algorithms: routing users dynamically based on country, device OS, mobile carrier, and offer caps.
SmartLinks utilize real-time algorithmic traffic distribution to inspect each incoming visitor's header signature and route them to the highest-converting active offer.
1. SmartLink Dynamic Routing Rules Engine
Routing Dimension
Algorithmic Decision
Optimization Outcome
Geo-Location (IP)
Country / state level ISO lookup
Routes US users to US CPA offer; UK traffic to UK counterpart
Device & Operating System
User-Agent parsing (iOS, Android, Windows)
Directs iPhone users to App Store; Android users to Google Play
Daily Offer Budget Caps
Real-time conversion counter
Automatically redirects traffic to fallback offer once cap is reached
Machine Learning EPC Weighting
Dynamic revenue yield calculation
Sends 80% of traffic to top-performing offer; 20% to test challenger
Our research panel evaluates server-to-server (S2S) postback reliability, browser privacy restrictions (ITP/ETP), attribution accuracy, and FTC disclosure compliance across top affiliate software and networks.
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